How to choose a branding strategy for your business
Every business has a brand, whether they know it or not. Your brand is what your customers think of when they think about your business. Your brand is how customers…
Abhishek S Chauhan
When and How to Use Branding Principles
Branding is a crucial part of every business. Every aspect of your business needs to be branded, from your logo to your company colours. In this post, we will take…
The Difference Between Branding & Marketing
When it comes to business, nothing is more important than brand awareness. And that’s where branding and marketing come in – two vital functions that help to create, maintain and…
Importance of Branding & Communication for Small Businesses
When you launch your own small business, one of the most important things you can do is build a strong brand identity. This will help you stand out from the…
Individual vs Corporate Branding: What’s the Difference?
Have you ever wondered what the difference between individual and corporate branding is? Or why one might be preferable to the other? In this blog post, we’ll explore the concepts…
Why d2c brands are conquering the internet economy
As the digital-to-consumer (D2C) model continues to dominate in India, retail brands looking to tap into this growing market are finding that direct-to-consumer (DTC) is the key to success. With…
The Advantages of Direct-to-Customer (D2C) Businesses
Introduction In recent years, there has been a shift in the way that businesses operate. More and more businesses are adopting a direct-to-consumer (DTC) model, which allows them to sell…
Effect of Globalisation on Domestic Businesses
Introduction The globalization of business has had a profound effect on the way domestic firms conduct their operations. In order to remain competitive in the global marketplace, businesses have been…