About Me

I build wellness brands. And I write about what I learn doing it.

Not theory. Not borrowed frameworks. The actual work — formulation decisions, positioning trade-offs, what India’s supplement market gets wrong, and why most “Ayurvedic” products on the market are a disservice to the tradition they claim to represent.

I’m Abhishek Singhh. A founder with 18+ years across industries — from retail operations in Australia to infrastructure in Uttar Pradesh to now running five wellness brands across three companies. That range isn’t accidental. It shaped how I think about supply chains, consumer trust, and the gap between what a brand promises and what it actually delivers.

That gap is what I write about.

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The Brands

Under Elara Biosciences Pvt. Ltd., I run:

Just What Works™ — science-backed nutraceuticals built on one principle: no ingredient goes in unless the evidence is clear. No proprietary blends. No marketing doses. No noise. Just what works.

Under ReEarthy Organics Company, I run three brands:

JeevRasa — classical Ayurvedic formulations done properly. Wild forest-sourced herbs, Bhāvanā processing, full ingredient transparency. “Purity is the First Luxury” — meant structurally, not just as copy.

The FarmPURE — single-ingredient herb powders, directly sourced. What’s on the label is what’s in the pack. Nothing else.

ReEarthy — sustainable personal care and wellness products. What’s good for the earth is good for you. That’s not just positioning — it’s the product brief.

Under Farmpure Foods International Ltd (Canada), I run:

SuppleFoods — clean-label functional nutrition for the US, Canada, Mexico markets.

The operating thesis across all of it is the same: the wellness industry has a honesty problem. Each brand is trying to fix one piece of it.

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What You’ll Find Here

I write at the intersection of three things I know well: supplement science, D2C brand building in India, and Ayurveda as a serious industry — not a wellness trend.

If you’re a founder building in the health and wellness space, a consumer who wants to understand what’s actually in your supplements, or someone curious about what honest brand building looks like from the inside — this is written for you.

One post a week. No AI-generated filler. No generic listicles. Just what I’m actually thinking about.

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Let’s Connect

I’m most active on LinkedIn — follow me there for shorter, more frequent thinking on India’s wellness industry, D2C strategy, and what’s broken in the supplement market.

Or write to me directly — I read every message.

Let’s build. Let’s make it work — just what works.