About Me

Hi, I’m Abhishek Singh — entrepreneur, brand builder, and relentless believer in simplicity.

Over the past 13 years, I’ve launched and scaled businesses across diverse industries, driven by a single guiding principle: do what works, and do it honestly. My journey has taken me from working with retail giants like Woolworths, Spotlight, and Myer to government procurement and Infrastructure works in state of Uttar Pradesh to now building purpose-led brands that solve real problems — in wellness, nutrition, and clean consumer goods.

Today, I split my energy across a few key ventures, all rooted in authenticity, sustainability, and long-term value:

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🌿 Just What Works

Under the umbrella of Elara Biosciences Pvt. Ltd., this is my most personal project yet — a science-backed nutraceutical brand built on a “less is more” philosophy. We don’t believe in noisy labels or overstuffed ingredient decks. We believe in clean, effective, minimalist formulations that work.

No fluff. Just what works.

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🌾 Craftlux International Private Limited

Through this company, I lead exports of premium organic FMCG products to global markets. From ethically sourced spices to natural wellness blends, Craftlux stands at the intersection of tradition, traceability, and trust.

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🌍 SuppleFoods (under Farmpure Foods International Limited)

A brand designed for the global wellness market — with a presence in the USA, Canada, Australia, and Dubai — SuppleFoods focuses on functional foods and clean-label nutrition that cater to conscious consumers worldwide.

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🇮🇳 The FarmPURE (under Farmpure Organics Company)

This India-focused brand brings organic herbs, spices, and wellness products directly from farm to shelf. With a strong local sourcing model and a commitment to purity, The FarmPURE is building trust in the domestic organic space, one honest product at a time.

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Whether it’s launching a global nutrition brand or helping farmers bring their harvest to modern shelves, I believe in brands that are rooted in truth and powered by action.

If you’re here, you probably care about doing good work that matters. So do I.
Thanks for visiting — I hope something here sparks a meaningful connection.

Let’s connect. Let’s build. Let’s make it work — just what works.