– Fintech is a term that describes all the different technologies and sectors that fall under the financial technology umbrella. – Traditional banks are worried about fintech because it has…
Every business has a brand, whether they know it or not. Your brand is what your customers think of when they think about your business. Your brand is how customers…
Branding is a crucial part of every business. Every aspect of your business needs to be branded, from your logo to your company colours. In this post, we will take…
When it comes to business, nothing is more important than brand awareness. And that’s where branding and marketing come in – two vital functions that help to create, maintain and…
When you launch your own small business, one of the most important things you can do is build a strong brand identity. This will help you stand out from the…
Have you ever wondered what the difference between individual and corporate branding is? Or why one might be preferable to the other? In this blog post, we’ll explore the concepts…
As the digital-to-consumer (D2C) model continues to dominate in India, retail brands looking to tap into this growing market are finding that direct-to-consumer (DTC) is the key to success. With…
Introduction In recent years, there has been a shift in the way that businesses operate. More and more businesses are adopting a direct-to-consumer (DTC) model, which allows them to sell…